Designing for the moment a user doesn't have to think.
UX Strategy · Inclusion Design
A full redesign for a women-led equestrian brand whose original site was attracting the wrong audience. Research, behavioral psychology, and inclusion design made the experience feel like it was built for her specifically.
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Creative Technology · AI Tool
An AI tool that generates outfit concepts starting from material values, not trends. Sustainability scores grounded in real Higg Index data. Built solo with React, Claude API, and Vercel.
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